Clothing Business – Things You Must Know About the Wholesale Clothing Business

January 24, 2015

If you are thinking about a business that you can start from home without huge investments, you can surely go for a wholesale clothing business. It’s easy to start a business from home with the wholesale niche. Businesses are always subjects of high risks. If you can’t take risk, you should never think of this trade. If you think you want to learn business facts at a minimal risk, wholesale is the best way for that. First, you have to gather all information about the business, and then you can ask for some expert advices. After you have some basic ideas, you should start selling right away.

After your decision is made, you should search for some wholesale clothing suppliers. If you get some reliable business associates, you are halfway to your success. The supplier should have the capability to provide all kinds of products that you need. You have to look for the suppliers who are ready to satisfy the demands of your customers. If you are in a fix about how to start, you have several options to get familiar with this business. You can visit trade shows and meet the warehouse owners. Nowadays, experts always recommend you for online searching before you proceed. Internet is actually an open place. Moving in the right track will make you learn some secrets about the wholesale business. And, it is only possible if you choose online as your research place. There are thousands of people trying to help you for getting started. You can compare the prices online as there are thousands of online stores. You might find it very difficult to find a perfect dealer to earn the maximum profit. You will find many brokers in your way with exclusive offers. You have to avoid them technically and get to the suppliers by yourself.

You can use web directories for searching a perfect provider. You can use some reliable and reputed directories to learn about the best quality providers. SaleHoo is one of the best directories for wholesale suppliers. You can seek help from them. It’s very easy to start a wholesale business online from home nowadays. Getting success is never easy online. You have to put your effort at best, as you can. If you can confirm the quality of your products, you can be confident about your commercial success online. Thousands of people are now associated with this trade, you can get success rapidly if you put maximum effort for that.

Small Business Marketing – Meet Your Customers’ Wants

January 16, 2015

You just started your own business and you’re creating a small business marketing plan. You may already have created a great product. At least you think it’s a great product. But, is there a customer base for it? Or, is your product name effective? Do you know what your target market’s ‘wants’ are?

Marketing studies are showing that in order to sell effectively, you need to know what’s motivating your potential customer to make the choices he does. This means you need to know what your potential customer wants.

People buy what they need, want, or desire. But, ‘when push comes to shove,’ people buy what they want, rather than what they need.

So, you need to determine what it is your potential customer wants and craft your small business marketing strategy around that.

Suppose you’re selling a book on ‘alternative health.’

Many people may know they should look into alternative health options, maybe find an acupuncturist or naturopathic doctor, but if you don’t promote your product to their ‘want’ it won’t motivate the prospect to buy.

So, what does it mean to promote to a customer’s want, rather than his need.

Well, instead of promoting your alternative health book by explaining that Western medicine may not meet their health needs and that it’s important to address the underlying causes, rather than just the symptoms of illnesses, tell the potential customer that alternative options will allow him to regain his health and vitality. Tell him how this product will actually alleviate his problem. Do you see the difference?

Please be aware though that the above example is just that, an example. In your small business marketing you must always be honest and never, ever make guarantees in regard to someone’s health. Your product or service must to be of value and it must fulfill your marketing claims.

As the example demonstrates, people buy based on feelings: Will the product or service make me feel, look, or smell better? Will it help me learn something, or earn more money? Will it get rid of my pain? Will it make me a better golfer? And, it’s your job to answer the relevant questions effectively.

Watch just about any TV commercial. The marketers are selling an image. They’re selling to the viewer’s wants. Think of clothing commercials. Some don’t even have words; you simple watch a beautiful or handsome model wearing the product. You want to look like the model in those clothes, whether consciously or subconsciously. This motivates you to buy those clothes. The ad is addressing a ‘want.’

Just as a chef prepares a meal for both the taste and visual appeal of a dish, so must a marketer present his product or service in a manner that will be appealing on all fronts to the target market.

Your small business marketing must address your potential customer’s ‘what’s in it for me’ (WIIFM) question appealingly and effectively.

5 Tips for A Successful Coin-Operated Laundry Business

January 10, 2015

Coin-operated laundry businesses provide an important service for people who live in apartments and other high-density housing. There is often not enough space for washers and dryers in the units. As a result, local residents rely on self-serve laundry facilities to do their weekly washing and drying. There are five basic elements that are key to running a successful coin-operated service.

1. Location
One of the most important elements is location. The business should be situated near high-density housing to make it convenient for local residents to stop by and use at their convenience. It should be located in a lower crime area to help customers feel safe while waiting for their clothes to wash and dry.

2. Machines
Perhaps the most important element of a successful coin-operated laundry business is the machines. Commercial washers and dryers are necessary. People will wash regular clothes, bedding and linens. Some may need heavy-duty rug machines. Customers will always try to get the most for their money, stuffing heavy loads into the machines whenever possible. While high volume and heavy loads can put a strain on machines, they should be kept operational at all times. Management should keep a variety of commercial washer parts and commercial dryer parts on the premises in case a machine breaks down, so they can be fixed quickly. While there is the most opportunity for profit when they are all working, it also projects the appealing image of a reliable service. When problems are reported, they should be remedied right away.

3. Cleanliness
To keep a business successful, it must be clean. This can be challenging with a number of dryers producing lint. Lint traps should be checked and cleaned regularly to prevent fire hazards. A regular sweep and mop or vacuum of the floor keeps lint, trash and tracked-in dirt to a minimum. Providing trash cans at the end of every row of washing machines and dryers encourages patrons to keep the premises clean.

4. Convenience
Making the atmosphere convenient and comfortable is a draw for customers. Commercial laundry carts and folding areas are expected by today’s consumers. Vending machines with detergent, fabric softener and stain remover provide convenience for folks who run out unexpectedly or who can’t make it to the grocery store before laundry day. A change machine to provide tokens or quarters for commercial dryers and washers makes a significant difference to customers. Rather than securing change before they visit, they can simply gather their belongings and get change for machines upon their arrival.

5. Comfort
Providing entertainment, food and drinks to customers helps to keep them comfortable while they are waiting for their clothes. Management should consider installing TVs, video games, wireless Internet access, a magazine rack and some tables and chairs for guest comfort. A higher line establishment may also offer food and drink vending machines or a snack bar, complimentary computer workstations and clean restrooms.

Commercial Locksmith Services to Protect Your Business

December 4, 2014

Just like your home, you want to protect your business property from possible thieves and vandals. Securing your business or commercial property is essential to protecting your employees and your investment. A certified locksmith provides a number of specialized services and products to help reduce employee theft and improve security at your place of business.

Personnel changes account for much of the employee theft and inventory lost from businesses in the U.S. As employees come and go, they often forget to turn in their keys and even when they do, you have no idea how many copies have been made and given out to others. As a business owner, it is crucial that you have control over who has access to your property at all times. Rekeying your locks should be done immediately to maintain the security of your office or facility.

Commercial property owners have similar issues as their tenants move in an out throughout the year. There is no way to know how many keys have been issued by a tenant and given out to friends and family. As soon as a tenant vacates the property, have a locksmith rekey the lock to prevent access. This will secure your property and make it safe for the next tenant.

A certified locksmith can create a master key system for commercial property owners. This allows each tenant to have his or her own individual key to open the door to the leased space. The property manager will then have a master key that allows him or her to access all of the doors on the property. This gives individual tenants the protection they need while still permitting access to the property owner or manager. The master key system is often used in apartment and office buildings.

Business owners need to have a licensed locksmith to call should there be any damage to their locks. Weak or malfunctioning locks can greatly reduce the security of your building. If a key accidentally gets stuck or broken inside the lock, a locksmith can perform key extraction to restore the lock back into working order. Emergency services are also available should you need a locksmith in a hurry or during non-working hours.

A locksmith is a highly trained individual who can install and repair push-pull paddles that are often found in commercial properties, as well as crash bars and exit devices. Even magnetic locking systems for “buzzer entry” of doors are no match for a trained locksmith. He can also make recommendations for products or services that will increase the security of your building and protect your property.

Be sure to secure the interior of your office space as well with locks for cabinets and desks. These type of security measures may prevent theft from occurring during the workday while employees are left unattended.

A locksmith is a valuable tool for securing commercial property and places of business. Whether you are a small, local business with only an office or a national company with a sprawling campus, security should be a top priority. Call a local locksmith who is highly trained to assist you with all of your commercial security needs.