Location Based Services
More and more mobile devices have a GPS build in. With devices such smartphones and camera's becoming increasingly common, many applications have been successfully launched such as child trackers, friend finder, congierge services, location based gaming and a variety of enterprise applications. With the availability of global maps together with new functionality interesting revenue streams for online companies, hardware providers, wireless operators and application developers are created.

Navigation
Dedicated navigation devices have experienced a strong market growth over the past few years in Western Europe, the USA and Asia. However, only those markets could be served where map data was available. With the availability of global maps, many new markets can be served with Personal Navigation Devices and other mobile devices.

Telematics
The use of computers and mobile communications technology in cars and trucks in combination with maps and GPS is a very valuable tool. The use of telematics such as logistics, fleet management will improve efficiency and leads to cost reduction.

Web-based services
Internet maps are still amongst the most popular websites around the globe. With the availability of global maps companies can integrate maps, driving directions, positioning, traffic, local search, points of interest and other location data  into their Internet applications.

GIS
Maps are an essential part of most Geographic Information System (GIS) applications. GIS captures, stores, analyzes, manages data and is linked to a location. GIS includes mapping software and its application to remote sensing, land surveying, aerial photography, mathematics, photogrammetry, geography, and tools that can be implemented with GIS software.  Also, application such as geo-gaming and geomarketing are powered by maps.